Secrets and Shortcuts  - Private Coaching


My private coaching is intended for those serious entreprenettes looking for the magic sauce. That secret stuff. It is for those who are looking for the shortcut to learning what they need to know to get their products to market FAST.

Have you ever seen the product you’d dreamed about developing in stores and on TV and thought, “Why didn’t I do that?”

If you answered yes, private coaching might be right for you.


I want you to be able to make your "big idea", and get it out there, before someone else beats you to it!


laurie.jpgWhere have you been my whole life Sarah Shaw? I wish I had found you the day I started my business journey. Whether you have a personal phone call or group sessions; Sarah gives you the knowledge, insight and inspiration to fulfill your dreams. Every week we meet up I am more inspired by the tools and knowledge I have gained from her. She is honest, creative and smart. She has directed me in directions that I never thought of going and has really help take my business to the next level. I’m so excited for what the future has to offer. Thank you Sarah!!!

Laurie Dutcher Secretly Network

I offer private coaching with the goal of shortening your learning curve so that you can bring your product from concept to reality. 

I provide checklists of what to do and how to do it, plus align you with manufacturers and all the other sources you need to launch a successful business.

I'll teach you the specific things you can do to avoid costly mistakes and create products that will be desired by celebrities, your customers, stores and the media

Consider this your opportunity!

I'm spilling the secrets and shortcuts I used to build my million dollar business!

Check out my handbag in Legally Blonde!


Here's why I offer private coaching.

When I was first starting out I didn’t have a mentor and ended up making many naive mistakesHow could I have known? There was no how-to book on how to successfully launch my own product line.


What I’ve learned is that it takes a lot of courage to decide to make a product that you might have been sitting on for years, or making by hand for friends, or just staring at something you know you could make better. I had put my whole life savings into my first business because I didn't know better. I made a whole lot of mistakes because didn't have someone to show me the way.


Sure, I learned from my mistakes eventually, but I now believe that had I had someone to show me the way, I could’ve achieved the results I wanted faster and with less heartache.




Launching products and starting businesses are things I have done repeatedly and very successfully. After an exciting career as a Hollywood costume supervisor, I launched Sarah Shaw handbags, which were sold in more than 1,200 boutiques and department stores and recognized by InStyle, Oprah, People, Marie Claire and Lucky magazines. Fans of my products include Jennifer Aniston, Jennifer Lopez, Katie Holmes, Courtney Cox, Cameron Diaz, Charlize Theron, Michelle Williams, Kristin Davis, Gwyneth Paltrow and Marcia Gay Harden. My handbags were in Ocean's 11, Americas's Sweetheart and in Legally Blonde.  I was even featured on Extra, Access Hollywood and E!


Angela KimIn just one hour on the phone, Sarah gave me clarity in my pricing and bottom line. She gave such great advice and helped me to understand how to price our products competitively. Her instructions are easy to follow and very clear. Our new product launch went off without a hitch. Thank you Sarah!

Angela Jia Kim
CEO + Founder, Om Aroma & Co.
Co-Founder, Savor the Success

With my Private coaching program, I will be here to help you every step of the way. We will address all your questions, from the really big to the teeny tiny (I even invite you to ask those little "common sense" questions you think you're supposed to know but might be embarrassed to ask out loud!). 




Here's some of what we will cover:

Product launching basics
  • I'll show you where to begin.
  • I'll help you refine your idea.
  • I'll teach you how to research your target market.
  • I'll show you how much it will cost to launch your idea.
  • I'll create a personalised step-by-step plan.
  • I'll make sure you undersand what all the “lingo” means!
Manufacturing and business guidance
  • I'll show you how to make a prototype.
  • I'll help you find a manufacturer.
  • I'll teach you how to effectively cost your products.
  • I'll teach you all about merchandising and how to develop your line.
  • I'll teach you who to hire first.
  • I'll show you how to figure out the whole cash flow issue.
Getting into stores and hands of Celebrities
  • I'll teach you how to create catalogs that sell.
  • I'll give you free marketing ideas from a bootstrapping gal!
  • I'll show you how to get into stores.
  • I'll teach you PR basics and how to approach magazines.
  • I'll show you how to get your product into the hands of celebrities.
  • I'll show you what a celebrity can do for your brand.


Cherice.jpgA little cautious at first, I ultimately made the decision to invest in Sarah Shaw. From day one of her business coaching sessions she removed any doubts I may have had in the beginning. She has absolutely provided a wealth of knowledge and guidance that only comes from first hand business experience. I can confidently say that I am leaps and bounds ahead of where I would have been without her. I look forward to our continued sessions together, and all the possibilities!  Cherice David  Inner Pieces Gallery


Join me for my 4 month (16 weeks) private coaching package and learn everything I know about bringing a product to life. I want to personally walk you though every step you’ll take to get your product be something you are proud of!


After completing an assessment packet, I will formulate a personalized strategy plan to move your business to the next level. With my rolodex in hand, I'll connect you to resources and teach you all the secrets you need to know to have a finished tangible product in your hands, in stores and on the shelves making you a return on your investment.


I have already experienced what it’s like to see my products in a store, in magazines and on real it's your turn!



   **** Course Description****


16 one-on-one 30-minute weekly private calls • Plus one Email per week

  • Customized one-on-one plan
  • Recorded calls
  • FREE “Ask Sarah” coaching circle (2-60 minute calls per month) Value $597
  • Access to my private on-line community (Value: Priceless)
  • A FREE copy of my Home Study course (Value: $1499)
  • Preferred access to my celebrity connections
  • Brand exposure through my social media syndicate
  • FREE access to any bonus calls
  • Four extra "911" emails to get you over any hurdle


I'll be honest with you.

If you're serious about getting your idea out of your head (or out of your garage) and into the world, then this will be one of the best investments you will ever make.


I look forward to working with you to bring your product to life, or give it a better one!