Latest Posts from The Entreprenette Gazette

Do you ever find yourself dreaming about your product being sold in a Department Store and just know you’ll feel like you’ve really made it when you are being sold in one? I used to feel that way too.  But as I grew my handbag line, I came to realize that a product line built on the strength of boutiques is much better off in the end.  The bottom line is that Boutique buyers are much more loyal at the end of day.  That said……Dept stores do have their allure and ... Continue reading

Why do we often feel like a magazine editor holds our future in their hands? Will we ever feel comfortable pitching ourselves? Believe me, I am right there with ya!  Pitching ourselves is just about the hardest thing for most people – no matter what your business is. I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to.  Be sure to take the time do the research and really be sure that editor is the right one ... Continue reading

So many people are afraid to manufacture overseas because they are afraid of one thing…….customs!  Transporting your goods to the USA and passing customs can be a scary idea if you don’t know anything about it.  Most manufacturers (meaning you) use a freight forwarder to take care of the travel plans for their products. The Freight Forwarder will book room in a container for your merchandise, hire a customs broker to accompany it through US customs once it lands and  then deliver it to your place of business…….without you having ... Continue reading

We all want our customer service to be considered excellent right?   I know when I shop on line, I notice the ease (or not) of the checkout process and appreciate the email with the order confirmation. Just as when shopping in a real store, I notice the interaction with the sales staff -  whether a boutique or the grocery store. A smile or a kind hello can make the difference in my experience……agree? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx How can you make your Customer Service stand out from the crowd? Be sure your on-line shopping cart sends ... Continue reading

Matthew Goldfarb has the gift of gab and a mind that literally SEES what you want to say, and knows how to translate that into killer copy.  A good copywriter can help you create a sales page, a web page, or a whatever page, that evokes a visual of your product, and strikes an emotional cord with the reader to draw them into your world. Matthew gives some great advice in this interview and has generously offered to give you each a free a copy of his “5 Secrets to help ... Continue reading

I have been rebuilding my Simply Sarah website and giving it a major overhaul along with an updated 2010 look.   Woo Hoo! While working on some back end yucky stuff with my web designers, I realized all of the things you’ll need to have in order to create a friendly and easy to use Wholesale section that will make purchasing fast for buyers.  I hadn’t thought about it in a long time so it was a good refresher course for me, and now I can pass my list on to you! I ... Continue reading

Narrowing your target market is so essential to your success.  The question often is……how do I find them? I’d like to invite  you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out where they are, once you really know who they are. Close your eyes and imagine who your ideal client is.  Really take the time to sit with it and get a real image. I find it really helpful to have someone with you ... Continue reading

Ok, so are you doing the dance of joy?    This can be a really controversial topic as some people feel you shouldn’t promote this as it’s a breach of privacy – but my take is that if they bought it, and didn’t have an assistant do it under a different name, they are willing for you to use their name.  I see this as a great opportunity to get the word out and get your self some press! If you feel uncertain about this, you can always contact them directly ... Continue reading