Latest Posts from The Entreprenette Gazette

July Checklist

Wed, 02 Jul, 2014
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there ... Continue reading

Pitching for Holiday Gift Guides

Wed, 25 Jun, 2014
I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.  This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world.  Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.  Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold ... Continue reading

Are you in love with your blog?

Thu, 12 Jun, 2014
Are you in love with your blog?  That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore. Have you ever thought about a theme for your blog?  I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics.   And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick.  We want her/him to be super ... Continue reading

June Checklist

Wed, 04 Jun, 2014
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting ... Continue reading

Finding more buyers

Tue, 13 May, 2014
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look. Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time. Only you can know the story behind who you sell to and where they live……Give it some thought.  If you sell a high end product in the $250+ range, then one thing to consider is where people live who ... Continue reading

May Checklist

Tue, 06 May, 2014
OMG Memorial Day is just around the corner!   How did you do on your April Check List?  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below.  These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving world. Click here to download the May Checklist Leave me a comment below…. Continue reading

5 tips to consider when hiring a sales reps

Wed, 30 Apr, 2014
When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible. 1. They will probably ask for free samples.  That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged. 2. They will require that you provide them with ... Continue reading

Finding Sales Reps

Wed, 23 Apr, 2014
You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep. I know exactly how you feel. In fact, I felt the same way when I started out! And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could! So after a year or ... Continue reading

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