Latest Posts from The Entreprenette Gazette

Contacting a Celebrity?

Wed, 16 Apr, 2014
Are you thinking of contacting a celebrity?  It's not as hard as you might think……..perhaps intimidating….. but not that hard.  If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight.  Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.   I also wrote a few blog posts that might give you some inspiration as well. http://theentreprenettegazette.com/2013/01/25/how-to-pick-a-popular-celebrity/ http://theentreprenettegazette.com/2012/09/19/how-to-get-your-product-to-celebrities/ If you ... Continue reading

Photographing Your Line

Tue, 08 Apr, 2014
Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You ... Continue reading

April Checklist

Tue, 01 Apr, 2014
Wow Easter is just around the corner!   How did you do on your March Check List?  I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below.  These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving ... Continue reading

Connecting through Facebook

Tue, 25 Mar, 2014
How often do you post on Facebook?  Or maybe the better question is, how often do you check in on Facebook?  2-3 times a day?  10 times?  So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life.  I say, why not turn your business page into something FUN instead of a chore!! I like to use my FB page to gather information about upcoming blogs I am writing, programs I am considering launching, or just to touch base and take ... Continue reading

Looking for a Road Rep

Tue, 18 Mar, 2014
Do you ever think about getting a road rep?  Do you even know what one is? Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service.  Pros? More cost effective as there is no showroom fee for road reps – they work strictly on commission.  Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a ... Continue reading

How to Get Free Media Placements

Tue, 11 Mar, 2014
If you know me at all, you know I hate paying for press or any kind of advertising at all……when possible. And I would probably never suggest that you pay for it either. :O)  It's really important to be consistent in your communication with all editors in your industry.  Ideally, you want to create a real relationship with them so they open your emails and actually take your calls….. no, its not a dream.  This can happen if you keep up. The first thing you want to do is get to ... Continue reading

March Check List

Tue, 04 Mar, 2014
How did March get here so quickly?   How did you do on your February Check List?  I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested check list below.  These things will help your sales, exposure and overall brand. They are a MUST to keep up with ... Continue reading

Do I Need a Sales Rep?

Tue, 25 Feb, 2014
How are you progressing with your February Check List?  It can be hard to keep up, but oil those wheels and keep it moving!   You might be wondering if you really need a sales rep, or if it's cool to try to do sales on your own…..well either is totally acceptable to me, it's just a question of what YOU can commit to.  Do you know what you can commit to?  Let's look at both sides of the coin so you can see what will work for you…..and remember, both ... Continue reading

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