Latest Posts from The Entreprenette Gazette

How Failure Leads to Success

Wed, 09 Sep, 2015
When I say I've failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is a cruel teacher. She loves to give you the test first and the lesson later.” The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to ... Continue reading

A simple thing to bring in more customers

Sun, 06 Sep, 2015
If you are wondering how to get more subscribers to sign up for your email list……it's not that hard.  Most people don't have an easy opt-in on their home page which is usually the biggest problem….but this is easy to fix.  Having a "paywall" – meaning that the customer pays with their email addess to get access your coupon – gives you the opportunity to market to them over and over again. If you have a website, you can quickly get an email capture box set up in minutes by adding Sumome.   Here's ... Continue reading

Make Your Company Appear Bigger in Minutes

Sat, 05 Sep, 2015
If you want to instantly make your company seem bigger, hire a new "employee" by simply creating an email address for your brand new customer service person.  Have your new "employee" answer all incoming mail that does not require a direct response from you.  Customers don't always want to email with the "owner" and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else. Be sure to give your new "employee" a name so he/she can feel real to your ... Continue reading

Who Are We to Judge?

Thu, 03 Sep, 2015
I saw this article this morning about the "uproar" over Marissa Mayer's claim that she is only going to take 2 weeks of maternity leave when her identical twins are born later this year.  Honestly, who are we to judge her?   How can someone who hasn't even met her decide that she is doing something "wrong"? How can we be so bold as to tell someone how to be a mother? (Unless they ask of course, which in this case…..NOT) I can understand the writers concern over "young" women possibly being influenced by this, ... Continue reading

How Investors Can Ruin Your Business

Wed, 26 Aug, 2015
When I had my handbag line I just wanted to be successful.  I wasn't always sure what that meant….. it did include making lots of money….but I wasn't sure what the rest looked like for a while. Once I got some PR and got my products to famous Celebrities, people started to take notice of me.  Magazines wanted to interview me, and producers called asking me to be on E! and Extra.  Don't get me wrong, that was all fabulous and helped skyrocket my sales…..which made me more money…..which made me ... Continue reading

Bigger Isn’t Always Better

Thu, 16 Jul, 2015
 I know a lot of people's dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC……but the truth is, while you might enjoy gigantic orders from these behemoths, they can turn on a dime, throw you out with the trash, and cripple a company overnight if they are your biggest customer.  I have seen it happen to friends of mine…. and it's not pretty.  It's a lot of tears, and often bankruptcy. Yes, I sold my products to big stores like ... Continue reading

A Little Known Way to Quickly Build your Brand

Tue, 14 Jul, 2015
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.  But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags. So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store ... Continue reading

Build a Perfect List of Stores

Tue, 30 Jun, 2015
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any ... Continue reading

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