About Sarah Shaw

Entrepreneur, Designer and CEO of Entreprenette

“A successful business starts with an idea, and the ability to execute the essence of that idea,” says third-generation entrepreneur Sarah Shaw. The celebrity designer and Entreprenette CEO is an experienced business owner who has created and nurtured many businesses. Sarah understands not only the complexity of a start-up, but also the thrill of it: “I love coaching people and teaching the steps to take, in the right order, so they can save time and money and shorten their learning curve, which means they can stay focused on the creativity and fun of being an entreprenette,” says Sarah.

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Translating ideas into action is Sarah’s strength, and she lends her wisdom willingly through her company Entreprenette, in which she coaches female entrepreneurs through the process of taking their fashion, home, lifestyle or accessory product ideas from concept to reality. Sarah provides private one-on-one coaching packages that give entrepreneurs the overall know-how to create and launch a product as well as the strategies she used to grow her own million-dollar company. One of her special areas of coaching is teaching clients how to get their products into the hands of celebrities and then leveraging their celebrity clientele for press and sales. (Fans of Sarah’s products include Jennifer Aniston, Courtney Cox, Debra Messing, Cameron Diaz, Katie Holmes and Academy Award-winners Gwyneth Paltrow and Marcia Gay Harden.) Additionally, Sarah provides her clients with advice, systems and concrete information as well as creative input and even strategies for efficient time management, which is a must for her busy clientele, many of whom are mothers like she.

A natural leader, Sarah was the head of the Hollywood group for the women entrepreneurs group Savor the Success and she was also an incubator leader for Ladies Who Launch. Even people on the other side of the country recognize her vision: she was recently voted Entrepreneur of the Week by NJ.com, the web site of a conglomerate of large newspapers in New Jersey. Sarah has been a guest speaker at numerous events geared toward entrepreneurs and business owners.

Sarah’s visual sense and creative talents showed themselves early: she studied costume design at Bennington College and the University of California, Berkeley and then moved to Los Angeles, where she worked as a costume supervisor for film and TV. In 1998, she developed a very successful line of handbags that were embraced by celebrities and sold in over 1200 boutiques and major department stores throughout the US. Within a year Sarah Shaw Handbags could be found on the pages of InStyle, Oprah, People, Lucky and Marie Claire magazines.

When Sarah realized that her flare for design and conceptualization translated easily into ideas for home and lifestyle products, she created her patented Handy Hold All® and launched Simply Sarah, an e-commerce website that is committed to providing beautiful and practical products for the home.

The innovative designer and entrepreneur was also behind the successful, made-to-order costume company, Raggs to Order, which they manufactured costumes for Matrix 2, Matrix 3, Ocean’s 11 and Star Trek 8, among many others. Sarah still owns and operates Rack and Roll Rentals Inc., a wardrobe trailer rental company. Her experience in production and entertainment has lent itself to unique approaches to packaging, marketing, distribution and public relations. Her clients at Entreprenette benefit from her breadth and depth of knowledge and the passion she brings to her work.

Sarah currently resides in Colorado. When she isn’t designing or helping to guide new businesses, she enjoys entertaining, gardening, and doing crafts with her six-year-old twin daughters in the hopes that they will come up with her next great invention.

For more information, visit www.entreprenette.com.



Topics Sarah Shaw can discuss:

  • How to research your target market to ensure that there’s a market for their product and hone in on their needs.
  • How to get your products in the hands of celebrities.
  • How to leverage celebrity clientele into PR and sales.

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  • How to research your target market to ensure that there’s a market for their product and hone in on their needs.
  • How to get your products in the hands of celebrities.
  • How to leverage celebrity clientele into PR and sales.
  • The pros and cons of manufacturing in the U.S. versus overseas.
  • Most costly mistakes people make when launching a product and how to avoid them.
  • Secrets to finding the right independent sales reps and multi-line showrooms.
  • The pros and cons of boutiques versus department stores.
  • To patent or not to patent: why and when you need to patent your product.
  • Free ways to market your product online and the benefits of reaching people them through social media.
  • PR basics for product inventors and designers.
  • How to create your own product prototype at home.
  • Managing “it all” when you’re a busy mom and an entrepreneur: why micro-managing your time pays off and keeps you sane.
  • How to determine whether a trade show is the right next step and how to prepare yourself for a successful show.
  • The pros and cons of placing your product on home shopping networks.
  • How do you know if you’re ready to be an Entreprenette®.
  • How trunk shows can help you get into major department stores.
  • The how-to’s of creating a handbag line.
  • How product costing and market research can make or break your business.

Press Release

Celebrity Designer and CEO of Entreprenette, Sarah Shaw, Shares Product Launch Strategies: Appearing at Several NY Events This Spring

Press-clipping-headerCelebrity Designer and CEO of Entreprenette, Sarah Shaw, Shares Product Launch Strategies: Appearing at Several NY Events This Spring

Los Angeles—March 2010— Have you ever seen the product you’d dreamed about developing in stores and on TV and thought, “Why didn’t I do that?” The reason is, most likely, that you didn’t have the information and connections to do it. Celebrity designer Sarah Shaw, CEO of Entreprenette and product launching expert, shares her years of knowledge as a successful handbag and home accessories designer with other entrepreneurs through her coaching programs and as a speaker at events. Shaw will be a guest speaker at three New York events this spring, including The Toilet Paper Entrepreneur’s The First Million Live Event, The Entrepreneur Exposé and the Women Entrepreneurs Rock the World event.

On April 30, Shaw will be a keynote speaker at The Toilet Paper Entrepreneur’s The First Million Live Event, where she will share her trademark tips and tricks on how she developed her patented Handy Hold All® and she will spill the secrets and shortcuts she used to build her multi-million dollar business. Additionally, Shaw will share her Hollywood insider experience to explain how to get products into the hands of celebrities and then leverage this celebrity angle for press and sales.

Shaw will provide business guidance and strategies to entrepreneurs at The Entrepreneur Exposé on May 1, and she will lead a workshop on the ins and outs of getting your product into the marketplace at the Women Entrepreneurs Rock the World event on May 6.

Launching products and starting businesses are things Shaw has done repeatedly and very successfully. After a successful career as a Hollywood costume supervisor, Shaw launched Sarah Shaw handbags, which were sold in more 1,200 boutiques and department stores and recognized by InStyle, Oprah, People, Marie Claire and Lucky magazines. Fans of Shaw’s products include Jennifer Aniston, Jennifer Lopez, Katie Holmes, Courtney Cox, Cameron Diaz, Charlize Theron, Michelle Williams, Kristin Davis, Gwyneth Paltrow and Marcia Gay Harden.

“The biggest mistakes people make are not conducting market research and improper costing of their products, resulting in poor profit margins,” says Shaw. “I teach people specific things they can do to avoid costly mistakes and create products that will be desired by celebrities, their customers, stores and the media.”

Through her company Entreprenette, Shaw provides private coaching with the goal of shortening the clients’ learning curve so she can bring their product from concept to reality. She provides checklists of what to do and how to do it; aligns clients with manufacturers; and helps them create new product ideas to complement their existing service businesses to develop passive income streams or for branding purposes.

To receive Shaw’s free report on “10 Simple and Powerful Steps to Starting Your Own Product Line” and to learn more about her speaking engagements and services, visit, www.entreprenette.com.

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Media contact: Lisa Elia PR phone: 310-479-0216 e-mail: [email protected]

Client Testimonials

Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you’ll ever meet. …
Jen SinceroNY Times Bestselling Author of "You Are a Badass"

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